Growing Business and Building Brands

You are not here by accident. Profound as that statement is, it’s basic to what we do here at the Group. We successfully work to attract your best audience, convert them to actionable leads, and then help turn them into loyal customers and clients – fans even. It’s no accident. And your brand will be all the better for it as well. See what our inbound marketing methodologies can do for your business.

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Group Think: The latest and greatest from our blog.

One Part Marketing, One Part IT. Shake Well. Then Shake Again.

I love our IT guy. We’re lucky because we’ve got someone on board who is brilliant and a really cool guy. What I am learning from him I’ve never had an inherent desire to know. And most of the things he sends or copies me on in emails I simply gloss over, only to write back, “Does it work?” or “Is it doing what we want it do?”.

Thoughts. Leadership. Inbound 2014.

This past week, I was thankfully pulled into attending HubSpot’s Inbound 2014 Event. The event is hosted annually and presents the newest marketing strategies, conference training sessions, and plenty of networking and socializing events.

You’re Doing Twitter Wrong

Check out Tripp and Tyler’s latest video on using Twitter. Their hilarious take on the social media site covers all the pet peeves, from using too many hashtags to tweeting things that no one cares about. In a world where social media is a constant in our daily lives, sometimes it’s necessary to take a step back and make fun of ourselves.

4 Reasons the NFL Kickoff Signals the Start of Fall Marketing

Tonight the Green Bay Packers will face the Seattle Seahawks for the NFL kickoff of 2014. Needless to say, millions of football fans around the country will tune in for the official start of football season. What many people don’t realize is that with the start of football season comes the start of numerous fall campaigns presented by companies who use the football culture for leverage.

Is Anyone Actually Reading Your Tweets?

This past week, Twitter made its analytics dashboard available to all 271 million of its users. Before Wednesday, the analytics tool was only available to advertisers (the companies that promote the Tweets that randomly show up on your timeline), but now everyone can see the true impact of their tweets.

The VMA’s Impact on Marketing

Last night millions of people gathered around their TVs for one of the biggest television events of the year – MTV’s Video Music Awards. Before the show even started, my Twitter feed was blowing up with comments on what celebrities were wearing and who was expected to perform this year. I wasn’t surprised when I saw that companies such as Pepsi-Cola and Covergirl had campaigns linked with the show and celebrities as well.

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