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Group Think: The latest and greatest from our blog.

4 Medical Marketing Strategies You Need to Know for 2016
Posted by on April 26, 2016 at 1:24 pm

Whether you’re a doctor, a nutritionist, or even a yoga instructor, you know you have something to offer the world. While healthcare professionals, regardless of specialty, are busy making the patient or client their number one concern, they should be careful not to neglect the importance of medical marketing. After all, how can the people who may need your help find your services and learn about your all-important skills if you don’t make these things known? Today, when people have a problem (statistically, 89% of US Internet users search online before making a purchase, both for products and services), they’ll most likely break out their smartphones or plop down at their computer desk and start the search using a search engine—so the first step is to make sure they can find you there.&nbs […]

Why Every Modern Business Should Utilize a Content Marketing Agency
Posted by on April 15, 2016 at 9:15 pm

Imagine you come home from a demanding job to kids or a spouse that you love but can be known to nag. You turn on the TV, the radio, or even log onto your favorite social media platform from your phone, and bam: you’re hit with advertisements. We don’t just mean there was an ad politely peeking out of a corner. More likely than not, you are being pummeled with lots of ads, in your face, all asking you for money or to take a particular action. This is the last thing you want to have trying to make its way into your busy life, uninvited. Now flip things—if you were on the receiving end of this scenario, wouldn’t it lead you to start tuning things out? If you wouldn’t appreciate it, yourself, then you shouldn’t do it to your customers. Inbound marketing is effective without doing this, and thus, it is changing the game. A big reason the above sounds frustrating is because all the advertisers in that hypothetical situation seemed to have the nerve to assume that the consumer would simply give them something without getting something in return. People are not typically logging onto Facebook, Twitter, Pinterest, etc. to help businesses—they want to see something they want, that will entertain, enlighten or help them in some way. So let’s give them something. […]

How to Market Your Business In Changing Times
Posted by on April 11, 2016 at 2:48 pm

Have you ever wondered how the term telemarketer came to be and why it ended up with a negative connotation? Once upon a time, most marketing was done in an in-your-face way, being very persistent—and very pestering—refusing to be ignored. People used to screen their calls a lot for largely that reason. So, if you were wondering how to market your business, this may not be the best way to go. […]

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