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Invest in marketing that works. Profound as that statement is, it’s basic to what we do here at the Group. We successfully work to attract your best audience, convert them to actionable leads, and then help turn them into loyal customers and clients – fans even. Your brand and your bottom line will be all the better for it as well.

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Best Practices for Integrated Cross-Device Marketing in 2016
Posted by on February 4, 2016 at 7:23 pm

In 2016, consumers are increasingly spreading their digital lives across multiple devices. Smart phones, tablets, wearables... the list goes on. Cross-device marketing is the process of targeting and engaging consumers across multiple devices in some organized and scheduled manner. In many ways multiple devices mean multiple opportunities to track and engage customers. It also has the potential of leading a marketer into a mess of highly fragmented and incompatible data. Without a sound cross-device marketing strategy in place for 2016, marketers will quickly find themselves overwhelmed.  This post aims to give you a high-level introduction to cross-device marketing and educate you on a few best practices. Here are some basic rules to follow. […]

Why Responsive Web Design is Important for Your Company
Posted by on January 22, 2016 at 8:19 pm

Responsive web design for companies is no longer a "nice to have". In 2016, your visitors, including real live humans and search engine bots, are viewing your website on various devices and screen resolutions. From desktop to laptop, tablet to smartphone, how do you provide an experience tailored to suit each interface? The answer: Responsive Design. […]

2016 Marketing Here We Come
Posted by on December 30, 2015 at 7:47 pm

January 2016 marks Snyder Group's 20th anniversary in business. Time is relative and some say it flies. What I do know is that a lot of water has gone under the bridge since we first opened our doors in 1996. Think about it. In 1996 the internet was just being introduced to the public.  We wrote letters. We faxed. We attended meetings in person. Email? AOL baby. Searching meant having lost something and Google was a funny word. Fast forward. Marketing and selling are thriving online and the internet is the primary place to conduct both business and the social aspects of our lives.&nbs […]

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