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Group Think: The latest and greatest from our blog.

5 Inbound Marketing Tips for Brewery CEOs
Posted by on March 20, 2015 at 7:16 pm

When it comes time to sign off on big decisions for a company, it’s usually always up to the CEO. Marketing strategy is no exception. Whether your company is in the middle of an inbound marketing campaign or just starting to think about crossing over, it is important for the CEO not to be in the dark. Even though the marketing managers are the ones overseeing every day practices, the CEO should be aware how inbound marketing is overall helping business. Here are the basics. […]

How to Use Social Media for Destination Marketing
Posted by on March 10, 2015 at 6:26 pm

As with every other industry, travel and tourism has adopted social media for marketing campaign efforts, and for good reason. When people are looking to go on vacation, not only are they looking for the best deals and reviews, they are looking for a new experience. Social media is a great way to engage with the visitor before, during, and after their visit. Check out how different social media platforms can be used below. […]

How to Use Social Media for Higher Education
Posted by on March 6, 2015 at 7:12 pm

In our last blog, we talked about how universities and colleges can engage with alumni using social media. Taking a step back, it can be beneficial to note how higher education is using social media as a whole, not just to reach out to alumni. Below is an infographic that puts into perspective how universities are utilizing social media not only to attract students, but to evaluate them and maintain connection with them after graduation. It breaks down how social media is relevant to prospective students, current students, and alumni. As more and more institutions adpot social media practices, it is clear to see the benefits of it - to both universities and students. […]