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Group Think: The latest and greatest from our blog.

Inbound Marketing For Higher Education Increases Academic Profile & Enrollment
Posted by on April 27, 2017 at 5:18 pm

One of the administrative goals of a college or university is to consistently increase its academic profile. However, in practice, this threatens to be a bit of a double-edged sword. When standards for admissions and average GPA's or test scores are raised, the door closes on many students that might have previously been qualified for admittance. Higher education insitutions often find that their academic profile and their enrollment/admittance share is an inverse relationship. If you serve any role in a university or college setting, you know that decreases in enrollment are also directly related to decreases in budget, which is never a good thing. […]

Marketing Lingerie: A Valentine’s Day Post
Posted by on February 14, 2017 at 9:28 pm

Valentine’s Day isn’t all about flowers and chocolate. Lingerie rates right up there with popular purchases on the day devoted to love.  According to market research firm Ibis World, lingerie is a $13 billion industry that's growing at a rate of 3.3 percent each year. While no one can match the marketing powerhouse of Victoria Secret (IBIS World analysts put Victoria’s Secret share of the entire lingerie market at 61.8%) - how many other lingerie and bra companies have their own prime time TV. Show - some companies haved moved beyond the traditional Victoria Secret perfect model marketing. Here are a few that stand out for us. […]

YouTube Marketing Trend: The Rise of Holiday Shopping Guides
Posted by on December 22, 2016 at 8:50 pm

We all know about the rise of Internet shopping. Hello, does anyone shop at a brick and mortar store anymore? But the next Internet shopping trend that is taking off and that companies, for the most part, have not yet caught on to is the popularity of YouTube holiday shopping guides. […]

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