Invest in marketing that works. Profound as that statement is, it’s basic to what we do here at the Group. We successfully work to attract your best audience, convert them to actionable leads, and then help turn them into loyal customers and clients – fans even. Your brand and your bottom line will be all the better for it as well.
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Inbound marketing is awesome for industrial and manufacturing companies. At least that's what we have experienced in working with our clients. If you can manufacture a real-world product that you know helps your customers, then you can 100% manufacture a sales generation machine for yourself. Here are some marketing ideas that we think every industrial or manufacturing company should explore. […]
If you consider yourself a NARP (non-athletic regular person), like many of us, you’re likely to experience feelings of inadequacy and depression while watching the Olympics. Thanks to the insanely talented athletes, cough cough Phelps, it’s normal to feel like a lazy piece of s*** when you watch the Olympics. Especially when you realize the age of some of the competing athletes. Luckily, though, the slew of high-quality advertisements can cheer us up as we watch and bask in our lack of athleticism. Below are SGI’s 10 favorite advertisements from this year’s summer Olympics. […]
If you’re not living under a rock these days, there are a few things you know to be true: the 2016 election dominates the news; Pokemon has made a comeback; and people can barely make it an hour without checking their Instagram feeds. Indeed, with more than 500 million active users, Instagram has created a highly engaged global community centered on the appeal of photo sharing. But Instagram is no longer just a social media site for people to share photos of their personal lives– vacations, babies, new shoes, etc. Businesses have tapped into this powerful resource for brand visibility, growth and development. […]
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