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Business-to-Business, that's what it's all about. The products of these B2B companies, such as webhosting and graphic design services, are marketed towards other businesses to help them thrive. So how do they get themselves out there? Instagram is a social media platform that is taking over and allowing individuals and businesses to tell their stories simply through pictures and video. By sharing their content, companies can personalize their products and services by showing a fun and creative side to what they do. B2B may not fit the typical Instagram user profile, but there are some top companies that know how to grab consumer attention and make it work. You'll see how unique and entertaining some of these businesses can be. Want to be inspired? Want to watch videos of employees doing embarassing things? Want to see how cool work can actually be? Keep yourself on the lookout for these B2B Instagram Company accounts and maybe even press that follow button.&nbs […]
Leveraging a combination of owned, earned, and paid media is part of an overall content marketing strategy that doesn’t leave you vulnerable to unexpected changes in one stream of media versus another. In this post we'll dissect the definitions of each stream of media - owned, earned, and paid - and highlight some best practices for integrating them into your overall marketing efforts. […]
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