Invest in marketing that works. Profound as that statement is, it’s basic to what we do here at the Group. We successfully work to attract your best audience, convert them to actionable leads, and then help turn them into loyal customers and clients – fans even. Your brand and your bottom line will be all the better for it as well.
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Back in 2014, Forbes predicted that big data technology and services will grow from $14.26 billion to $23.76 billion in 2016, which would result in more businesses using technology as a competitive advantage for growth and even greater innovation. Today, as we are beginning to witness the predicted expansion of data-driven innovation firsthand, Cannes Lions International Festival of Creativity 2015 celebrated this exciting trend during their annual ad awards for the first time ever by unveiling their latest category – Creative Data Lions. […]
With Father's Day right around the corner, we decided to take a look into how marketing towards dads has evolved. In today's society, parental roles are slowly shifting away from the traditional mom and dad stereotypes. Dads especially are taking on more of the traditional "mom" roles, such as shopping. Studies have shown that today's fathers prioritize quality over quantity, which ties directly into brand loyalty - they are willing to spend more if the branding is right.&nbs […]