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Group Think: The latest and greatest from our blog.

Why Your Sports Marketing Strategy Should Include a Mobile App
Posted by on August 29, 2016 at 7:35 pm

The Olympics ended a week ago, but you're craving more sports?  We've got you covered. Sports marketing has found its niche in the increasing technological integration of our daily lives—that is, with mobile apps. As with all mobile apps, the biggest challenge is not necessarily getting users to download the app, but to keep them sticking around after their first use. According to Andrew Chen, a member of Uber's Growth team, and his work with mobile intelligence startup, Quettra, and its CEO Ankit Jain, average app usage within the first 3 days of installation drops by 77%. Thus we see that there is a very critical period, within the first 5 days of installation, in which the app must hook the user in. […]

Inbound Marketing Ideas for Industrial and Manufacturing Companies
Posted by on August 22, 2016 at 7:56 pm

Inbound marketing is awesome for industrial and manufacturing companies. At least that's what we have experienced in working with our clients. If you can manufacture a real-world product that you know helps your customers, then you can 100% manufacture a sales generation machine for yourself. Here are some marketing ideas that we think every industrial or manufacturing company should explore. […]

The 10 Best Advertisements from the 2016 Olympics
Posted by on August 12, 2016 at 4:44 pm

If you consider yourself a NARP (non-athletic regular person), like many of us, you’re likely to experience feelings of inadequacy and depression while watching the Olympics. Thanks to the insanely talented athletes, cough cough Phelps, it’s normal to feel like a lazy piece of s*** when you watch the Olympics. Especially when you realize the age of some of the competing athletes. Luckily, though, the slew of high-quality advertisements can cheer us up as we watch and bask in our lack of athleticism. Below are SGI’s 10 favorite advertisements from this year’s summer Olympics. […]

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