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10 Useless Things to Cut from Your Marketing
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Group Think: The latest and greatest from our blog.

The Best Holiday Commercials of 2015
Posted by on November 25, 2015 at 9:16 pm

Thanksgiving usually signifies the beginning of the holiday season for most people. For many companies though, the season started as early as Halloween, proven by the number of holiday commercials that have been out for Thanksgiving, Black Friday, and Christmas for weeks now. In honor of the season officially starting, we've compiled the best 2015 holiday commercials so far: […]

The Importance of a Monthly Inbound Marketing KPI Report
Posted by on October 29, 2015 at 6:49 pm

One of the great advantages of an inbound marketing program is that you are able to accurately track your success over time with actual data and statistics - no more guesswork and/or relying on frequency and impression estimates. With so much information available though, it can be easy to lose track of what marketing goals you are actually focusing on. That’s why it’s important to have key performance indicators, or KPI’s, for each marketing goal that a monthly inbound marketing report can show. Examples include:&nbs […]

How to Measure Brand Awareness with Inbound Marketing
Posted by The Group on October 15, 2015 at 8:57 pm

Following last week’s post where we discussed how inbound marketing activities can positively effect a brand, we’ll now be taking a look at how to measure brand awareness with inbound marketing. The prior post highlighted three areas of branding activity: communicating, helping, and inspiring. But how does one measure the effects of communication, help, or inspiration? […]

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