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Your brand and your bottom line will be all the better for it.

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Chatbots: The New B2B Digital Marketing Trend Your Business Needs To Know About
Posted by on October 13, 2017 at 8:39 pm

It has been a longstanding belief that robots are the future of human communication. While we’re not exactly at the level of Bicentennial Man effectiveness when it comes to artificial intelligence, many of us have welcomed catchily-named chatbots like Alexa and Siri into our technologically saturated personal lives. Siri, Alexa, and other digital personal assistants can make personal lives easier, it makes perfect sense from a business standpoint, to consider the implementation of AI to help foster efficient engagement with consumers. In fact, as we head into 2018, more businesses are beginning to explore the use of this new digital marketing trend. Chatbot marketing allows businesses to nurture relationships with their consumers and grow their business. In this post, we will show how your business can integrate and leverage chatbot technology to streamline B2B marketing automations for better overall customer experience and lead conversions. […]

Medical Practice Marketing: Using Video
Posted by The Group on September 29, 2017 at 5:36 pm

  It’s proven that visual presentations are more effective than simply reading something. 2017 is supposed to be the year of video marketing, according to Forbes magazine. We see it everyday, that more and more Internet traffic is video content (nearly three-quarters by some estimates) As for other industries, video has become more important in medical practice marketing. Video will help your practice or facility rank higher on Google, allowing you to promote the practice to many more users searching for healthcare information. Video keeps people on your website longer. But remember, as in other industries, the quality of your content is key. People are researching doctors, symptoms, what treatments to get, and what to expect if they have those treatments. Video lends itself to all of these. It’s often easier to explain medical conditions and treatments visually. If you’re looking for ideas, we’ve gathered a few good examples of how you can use video to promote your practice or healthcare facility. […]

Marketing and Managing an Outdoor Sports e-Commerce Platform
Posted by on September 18, 2017 at 7:24 pm

Not to be a “dramatic millennial,” but before we launched a major outdoor sports e-commerce store for a client in late 2015, sales were scarce, dismal, and depressing. Almost two full years later, we’re on-track to make a 200%+ increase in sales by the end of the year. Not to mention, during the historically slowest months for sales, we managed to pull in an average of double our normal daily sales. And we did all this by transforming how we thought, marketed, and managed our client's outdoor sports e-commerce platform. […]

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