Growing Business and Building Brands

You are not here by accident. Profound as that statement is, it’s basic to what we do here at the Group. We successfully work to attract your best audience, convert them to actionable leads, and then help turn them into loyal customers and clients – fans even. It’s no accident. And your brand will be all the better for it as well. 




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Group Think: The latest and greatest from our blog.


Oscar de la Renta Leaves Behind a Timeless Brand

Chances are, you’ve seen one of Oscar de la Renta’s designs recently, whether it was on the Hollywood red carpet or In Style magazine. The fashion mogul’s designs are sought after regularly by high-profile women such as Oprah Winfrey, Michelle Obama, and Amal Alamuddin. It’s safe to say that the death of this prominent creator will leave a lasting impact in the fashion world.

Fashion & Marketing: The Benefits of Inbound in a Fast-Paced Industry

It’s no secret that many industries are switching from outbound to inbound in terms of marketing. Whether the companies are huge finance tycoons or small non-profits, more and more people are realizing that inbound is the way to go. The fashion industry is no exception. However, one thing setting this industry apart from the rest is the constant change and evolution involved in it.

One Part Marketing, One Part IT. Shake Well. Then Shake Again.

I love our IT guy. We’re lucky because we’ve got someone on board who is brilliant and a really cool guy. What I am learning from him I’ve never had an inherent desire to know. And most of the things he sends or copies me on in emails I simply gloss over, only to write back, “Does it work?” or “Is it doing what we want it do?”.

Thoughts. Leadership. Inbound 2014.

This past week, I was thankfully pulled into attending HubSpot’s Inbound 2014 Event. The event is hosted annually and presents the newest marketing strategies, conference training sessions, and plenty of networking and socializing events.

You’re Doing Twitter Wrong

Check out Tripp and Tyler’s latest video on using Twitter. Their hilarious take on the social media site covers all the pet peeves, from using too many hashtags to tweeting things that no one cares about. In a world where social media is a constant in our daily lives, sometimes it’s necessary to take a step back and make fun of ourselves.

4 Reasons the NFL Kickoff Signals the Start of Fall Marketing

Tonight the Green Bay Packers will face the Seattle Seahawks for the NFL kickoff of 2014. Needless to say, millions of football fans around the country will tune in for the official start of football season. What many people don’t realize is that with the start of football season comes the start of numerous fall campaigns presented by companies who use the football culture for leverage.

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