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Group Think: The latest and greatest from our blog.

How Universities are Using Social Media to Celebrate Commencement
Posted by on May 21, 2015 at 7:13 pm

Over the past couple of weeks, Twitter, Facebook, and Instagram have been flooded with photos of recent grads celebrating graduation. Whether it's of decorated caps, accepting a diploma, or pictures of families and friends, there are countless photos of commencement ceremonies from colleges around the country. Many universities are using social media by joining in on this and encouraging students (now alumni) to share their graduation moments, which are collectively presented to not only represent the university, but their students as well. […]

Branding Signage for A Municipal Parking Authority
Posted by on May 14, 2015 at 4:12 pm

Parking in an urban area can be a daunting task. The universal “P” signs are critical in helping drivers find parking. They can also be a good way for a parking agency or authority to extend its brand.   The “P” sign that everyone is familiar with is one of 50 symbols produced for public places, streets, airports and other transportation hubs, and at large international events through a collaboration between the American Institute of Graphic Arts, or AIGA, and the U.S. Department of Transportation beginning in 1974. Prior to this, individual symbols had been designed, but there was no system of signs that communicated the required range of complex messages, addressed people of different ages and cultures, and would be recognized and understood quickly and at a distance. […]

State of the News Media: Why Mobile is Becoming Increasingly More Important
Posted by on May 6, 2015 at 2:07 pm

It’s safe to assume that the majority of people are exposed to current news and events via the Internet, whether it be through social media or digital news outlets.  While online presence has essentially become a necessity for many companies, including news outlets, a recent report by Pew Research Center suggests that companies need more than just a website to stay on the grid. With society as a whole becoming more attached to their smartphones and constantly on the go, it is increasingly becoming more important to not only have a mobile version of your website, but be active on social media as well. […]