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Profound as that statement is, it’s basic to what we do here at the Group. We successfully work to attract your best audience, convert them to actionable leads, and then help turn them into loyal customers and clients – fans even.

Your brand and your bottom line will be all the better for it.

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Online Reputation Management Tools for Businesses
Posted by Caitlin Healy on July 23, 2018 at 2:19 pm

Similar to personal reputations, a brand’s reputation can help or hurt the success of the brand and it’s business. For example, potential customers are less likely to buy goods and services from a business that has bad reviews and negative feedback online. This is why it is important for companies to understand and be able to improve their reputations. One way of doing this is via Online Reputation Management (ORM). […]

How Outdoor Sporting Brands Can Utilize Instagram as a Marketing Influence
Posted by Caitlin Healy on June 28, 2018 at 3:50 pm

When it comes to social media platforms today, Instagram has become one of the fastest growing networks. The platform boasts over 600 million active users, and is quickly becoming one of the most influential marketing tools for brands today. Although Facebook has been a primary marketing tool in the past, investing in advertisements to appear on news feeds has become more and more expensive, making the platform less useful for brands that have lower budgets. Instagram on the other hand offers less expensive marketing tools including instagram stories and various ad options for brands. When it comes to the outdoor sporting industry, there are various tactics that companies can put to use on Instagram to promote their brands. Here are some ideas for how to successfully use Instagram to promote your outdoor sporting brand. […]

Essential Tips on How to Use LinkedIn for Manufacturing Companies
Posted by on June 6, 2018 at 8:25 pm

With nearly 600 million users, LinkedIn has dominated the professional world in recent years as a business-focused content marketing platform. Connections on the platform, both first-person and your connections’ network, are important. However, the real power of LinkedIn for the manufacturing industry is the ability to tap into existing connections and grow your brand’s reach through word-of-mouth. It’s also the top-rated social network for lead generation. […]

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