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Last week, we talked about how increased access to WiFi with initiatives like LinkNYC is changing the game for digital marketers. This week it's time to turn our attention to a mobile game available on Android and iOS that has become more successful than Candy Crush, and the way that THAT will be--and in fact already is--a game changer for marketing especially when you're wondering how to advertise locally. It's name: Pokémon GO. It's been released for just over two weeks now, and it doesn't look like Pokémon GO is GO-ing anywhere.&nbs […]
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