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Group Think: The latest and greatest from our blog.

Everything You Need To Know About the Relationship Between the 2016 Summer Olympics and Social Media
Posted by on June 24, 2016 at 6:06 pm

It’s time again. Every four years, countries from around the world come together, after years of practice and preparation, to compete in the Olympic summer games. The last time we were here, Instagram was a recently new phenomenon reserved for “hipsters” only, and people were still “tweeting” on the reg. Oh how things have changed. Indeed, in the last four years, social media has become even more pervasive; reaching across all age groups and borders as a means of mass communication. Long gone are the days of your parents not being on “the Facebook.” Which begs the question- what role will social media play (pun intended) in this summer’s Olympic games? […]

9 Examples of Creative B2B Video Marketing
Posted by on June 20, 2016 at 4:17 pm

When you think of business to business, or B2B, marketing, what comes to mind first? One company's stodgy services or products being strategically presented and then sold to another company? Sure. But this is a simplistic way to look at a B2B transaction. In reality, B2B marketing can be just as entertaining and enticing as B2C marketing (business to consumer). It's about time that creativity is implemented within B2B marketing– whether that's through social media or advertising. For example, B2B marketers are leveraging digital media, specifically videos, to grab the attention of their particular buyer persona, which just happens to be another business.&nbs […]

16 Blog Post Ideas To Wake Up Your Brand
Posted by on June 6, 2016 at 8:48 pm

Blogging is gravely underrated—it’s become all too important to ignore. Here, in the inbound marketing realm, we see a lot of companies still putting blog creation on the back burner. They may know there is some value in it, but sadly, many do not realize it is important enough to make a priority. Allow us to explain. Because if you're really looking to give your marketing efforts a boost and help more prospective customers find you—no matter the size of your business or in what industry it resides—blogging may just be your missing puzzle piece. […]

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