Invest in marketing that works. Profound as that statement is, it’s basic to what we do here at the Group. We successfully work to attract your best audience, convert them to actionable leads, and then help turn them into loyal customers and clients – fans even. Your brand and your bottom line will be all the better for it as well.
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We know the public’s usual stereotypes about paying a visit to the dentist don’t make dental marketing any easier on you. When you already have your hands full with your practice, you shouldn’t have to think too much about it—you should always reach out to a content marketing agency for help when you’re short on time, you need your focus to be on your patients, or you feel your strategy could be getting a little stale. Due to some unfortunate negative feelings people often have about going to the dentist, one of the main tasks you’re left with is changing this pre-determined mindset. You'll want to make sure potential patients know that not only is there no reason to be nervous, but that visiting the dentist can actually be quite a pleasant experience. Below are a couple of our favorite strategies that can put you on the path to standing out, in a good way. They can help you make sure your dental marketing gets people to feel good about staying on top of their oral health, and make sure that they are directed to the right place (your practice)!&nbs […]
As much as you may be hearing from people—not excluding from us—that everything is going digital these days, you simply cannot replace the human element. Sometimes when dealing with a business, especially a big one, it is easy to forget that it is made up of real, live people, each with unique personalities that contribute to the overall brand. People do not want to just deal with machines all the time. Think about all those times you’ve found yourself on the phone trying to get in touch with customer service for, let’s say, an insurance company. As time ticks by while you hopelessly argue with the robotic pre-recording, you grow more and more frustrated, and all you want is to speak to a human, right? We know the feeling and we can assure you that this is not always the best way to connect with customers or clients, nor with prospective business partners. People like to be understood, people like to feel special, people like to feel like you are speaking only to them. They need that personal touch. If they feel neglected, the relationship will soon seem fake or distant and they will likely go elsewhere (perhaps even to your competition). […]
Whether you’re a doctor, a nutritionist, or even a yoga instructor, you know you have something to offer the world. While healthcare professionals, regardless of specialty, are busy making the patient or client their number one concern, they should be careful not to neglect the importance of medical marketing. After all, how can the people who may need your help find your services and learn about your all-important skills if you don’t make these things known? Today, when people have a problem (statistically, 89% of US Internet users search online before making a purchase, both for products and services), they’ll most likely break out their smartphones or plop down at their computer desk and start the search using a search engine—so the first step is to make sure they can find you there.&nbs […]
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