Invest in marketing that works. Profound as that statement is, it’s basic to what we do here at the Group. We successfully work to attract your best audience, convert them to actionable leads, and then help turn them into loyal customers and clients – fans even. Your brand and your bottom line will be all the better for it as well.
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Thanksgiving usually signifies the beginning of the holiday season for most people. For many companies though, the season started as early as Halloween, proven by the number of holiday commercials that have been out for Thanksgiving, Black Friday, and Christmas for weeks now. In honor of the season officially starting, we've compiled the best 2015 holiday commercials so far: […]
One of the great advantages of an inbound marketing program is that you are able to accurately track your success over time with actual data and statistics - no more guesswork and/or relying on frequency and impression estimates. With so much information available though, it can be easy to lose track of what marketing goals you are actually focusing on. That’s why it’s important to have key performance indicators, or KPI’s, for each marketing goal that a monthly inbound marketing report can show. Examples include:&nbs […]
Following last week’s post where we discussed how inbound marketing activities can positively effect a brand, we’ll now be taking a look at how to measure brand awareness with inbound marketing. The prior post highlighted three areas of branding activity: communicating, helping, and inspiring. But how does one measure the effects of communication, help, or inspiration? […]
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