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Profound as that statement is, it’s basic to what we do here at the Group. We successfully work to attract your best audience, convert them to actionable leads, and then help turn them into loyal customers and clients – fans even.
Your brand and your bottom line will be all the better for it.
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For manufacturers, as in most businesses, attracting and nurturing quality leads is crucial to filling the sales funnel. The traditional means to do this, trade advertising and trade shows, for example, may still be helpful with sales lead generation as well as building brand awareness. Yet, these tactics are no longer the only means of lead generation for manufacturers in the digital age - especially when over 90% of B2B buyers are doing their product research online - including potential customers who are looking for new manufacturing equipment and services. This means that you’ll need to have a solid strategy for inbound marketing for B2B as well - starting with attracting sales leads via search. And that means a strong keyword strategy behind your on page web content and blogging. But how to develop and incorporate the right keywords most relevant to your buyers into relevant content? This may seem daunting, so below are 3 tips to keep in mind when developing content marketing for manufacturers. &nbs […]
What started as an overnight phenomenon targeted towards Millennials, has turned into a marketing platform the likes of which the multimedia universe has never seen. I’m talking, of course, about Snapchat. According to Business of Apps, in August 2017 Snapchat had over 173 million users. The majority of these users are between the ages of 12-17 and 18-24 years old. And right in the middle of these two age ranges are the most active users: college-age individuals (17-22 years old). That being said, if you manage the marketing for any Higher Education Institution, you’re missing a HUGE opportunity if your marketing team isn’t using Snapchat! Here are five Colleges and Universities who are doing it right when it comes to the Snapchat universe… &nbs […]
It has been a longstanding belief that robots are the future of human communication. While we’re not exactly at the level of Bicentennial Man effectiveness when it comes to artificial intelligence, many of us have welcomed catchily-named chatbots like Alexa and Siri into our technologically saturated personal lives. Siri, Alexa, and other digital personal assistants can make personal lives easier, it makes perfect sense from a business standpoint, to consider the implementation of AI to help foster efficient engagement with consumers. In fact, as we head into 2018, more businesses are beginning to explore the use of this new digital marketing trend. Chatbot marketing allows businesses to nurture relationships with their consumers and grow their business. In this post, we will show how your business can integrate and leverage chatbot technology to streamline B2B marketing automations for better overall customer experience and lead conversions. […]
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