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Google Sheets API - Publishing HTML Form Data to a Google Sheet
Posted by on May 26, 2017 at 8:55 pm

Google Sheets can be a useful tool for collaboration between team members, but did you know that you can also add, edit and update content in a Google Sheet from your website or application? The Google Sheets API provides a variety of methods to interact with a sheet, and here we'll explore one of these methods step-by-step. After configuring and enabling the Google Sheets API, we'll use the 'sheets.spreadsheets.values.append' method to publish a new row to a Google Sheet through an HTML form. To complete this project, you'll need a Google Account and a solid foundation in HTML, Javascript and PHP. […]

Inbound Marketing For Higher Education Increases Academic Profile & Enrollment
Posted by on April 27, 2017 at 5:18 pm

One of the administrative goals of a college or university is to consistently increase its academic profile. However, in practice, this threatens to be a bit of a double-edged sword. When standards for admissions and average GPA's or test scores are raised, the door closes on many students that might have previously been qualified for admittance. Higher education insitutions often find that their academic profile and their enrollment/admittance share is an inverse relationship. If you serve any role in a university or college setting, you know that decreases in enrollment are also directly related to decreases in budget, which is never a good thing. […]

Marketing Lingerie: A Valentine’s Day Post
Posted by on February 14, 2017 at 9:28 pm

Valentine’s Day isn’t all about flowers and chocolate. Lingerie rates right up there with popular purchases on the day devoted to love.  According to market research firm Ibis World, lingerie is a $13 billion industry that's growing at a rate of 3.3 percent each year. While no one can match the marketing powerhouse of Victoria Secret (IBIS World analysts put Victoria’s Secret share of the entire lingerie market at 61.8%) - how many other lingerie and bra companies have their own prime time TV. Show - some companies haved moved beyond the traditional Victoria Secret perfect model marketing. Here are a few that stand out for us. […]

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