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Group Think: The latest and greatest from our blog.

Marketing and Managing an Outdoor Sports e-Commerce Platform
Posted by on September 18, 2017 at 7:24 pm

Not to be a “dramatic millennial,” but before we launched a major outdoor sports e-commerce store for a client in late 2015, sales were scarce, dismal, and depressing. Almost two full years later, we’re on-track to make a 200%+ increase in sales by the end of the year. Not to mention, during the historically slowest months for sales, we managed to pull in an average of double our normal daily sales. And we did all this by transforming how we thought, marketed, and managed our client's outdoor sports e-commerce platform. […]

Top 10 Examples of B2B Companies on Instagram in 2017
Posted by The Group on July 20, 2017 at 2:54 pm

  Business-to-Business, that's what it's all about. The services of these B2B companies, from web hosting to graphic design services, are marketed towards other businesses to help them thrive. So how do they get themselves out there? Instagram is a social media platform that is taking over and allowing individuals and businesses to tell their stories simply through pictures and video. By sharing their content, companies can personalize their products and services by showing a fun and creative side to what they do. B2B may not fit the typical Instagram user profile, but there are some top companies that know how to grab consumer attention and make it work. You'll see how unique and entertaining some of these businesses can be. Want to be inspired? Want to watch videos of employees doing embarassing things? Want to see how cool work can actually be? Keep yourself on the lookout for these B2B Instagram Company accounts and maybe even press that follow button.&nbs […]

The Difference Between Owned, Earned, and Paid Media and Why You Need All Three
Posted by on July 10, 2017 at 5:42 pm

  Leveraging a combination of owned, earned, and paid media is part of an overall content marketing strategy that doesn’t leave you vulnerable to unexpected changes in one stream of media versus another. In this post we'll dissect the definitions of each stream of media - owned, earned, and paid - and highlight some best practices for integrating them into your overall marketing efforts. […]

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