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Social integration is a still a relatively new concept for many businesses. Depending on the industry, it can be difficult to keep up a steady social media presence with interesting content. However, this doesn’t apply to the boating industry. With such a passionate community of boat buyers, social integration can come easily and can only compliment the marketing taking place via your website. […]
If it floats, sail or power, boaters want to know about it. Boating for the boat buyer is a lifestyle, a passion. In fact, I’m convinced that the concept of a “chat group” was first born by user groups of various boat brands. When employed strategically, these communication forums, including blog platforms, are an optimal way for boat sellers to connect with boat buyers. In Part 1 of this series, we talked about nurturing leads through email marketing with relevant content. Now, we'll talk about what exactly this relevent content entails and how the boating industry can benefit from blogging.&nbs […]
It's no secret that everyone's online browsing habits are being tracked by more and more marketers. Data on browsing history is a powerful way for advertisers to find and deliver relevant content to the right people. If you were checking out a new coffee maker on Amazon.com, chances are you're going to see an advertisement for that same coffee maker follow you across visits to other websites. Online advertisement tracking software has evolved to the point where it can actually predict future spending habits and lifestyle changes. In 2012 it was famously reported that Target could predict an upcoming pregancy in its consumers through big data. […]