Invest in marketing that works.

Profound as that statement is, it’s basic to what we do here at the Group. We successfully work to attract your best audience, convert them to actionable leads, and then help turn them into loyal customers and clients – fans even.

Your brand and your bottom line will be all the better for it.

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Group Think: The latest and greatest from our blog.

GDPR and the Impact on Marketing in the United States
Posted by on May 11, 2018 at 1:38 pm

You have probably heard about the General Data Privacy Regulation (GDPR) that goes into effect on May 25, 2018. The European Union's (EU) new legislation will have a huge impact on the way global marketers approach work, as well as how organizations obtain, store, and manage personal information and sensitive data of all EU citizens. […]

How Color Influences Marketing
Posted by on April 13, 2018 at 5:45 pm

As a child, arches didn’t mean a lot unless of course they were yellow arches, in which case excitement ensued. Who didn’t enjoy a Happy Meal every now and then? […]

Making the Ask on Social Media (Without Begging!)
Posted by on March 30, 2018 at 1:59 pm

Social media is largely the “screen” of choice for most Americans. Internet users have an average of 5.5 social media accounts and they are active on a regular basis on about three of those accounts. Those who are charitably inclined, young and old, are getting their information and staying connected to causes they care about via social media. In fact, according to a 2017 study, 75% of donors agree that social media is a primary news source for staying current on the work of their favorite organization[1]. So as a nonprofit, social media is a vital way to keep your donors updated on your programs and successes.  Plus, your social accounts can double, triple, and even quadruple your exposure. But let’s not forget that social media can also be a medium for asking for donations as well.  That same 2017 study found that 25% of donors say that social media inspires them most often to give – on a par with fundraising events. […]

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