Invest in marketing that works.
Profound as that statement is, it’s basic to what we do here at the Group. We successfully work to attract your best audience, convert them to actionable leads, and then help turn them into loyal customers and clients – fans even.
Your brand and your bottom line will be all the better for it.
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Are you a manufacturing marketing professional struggling to come up with new, exciting content for your company? We know that it can be all too easy to fall into a writer-no-man’s-land when we begin asking ourselves questions, such as: ‘Why haven’t I written it already?’‘I have to say more, right?’‘But what else can I write?’ &nbs […]
For manufacturers, as in most businesses, attracting and nurturing quality leads is crucial to filling the sales funnel. The traditional means to do this, trade advertising and trade shows, for example, may still be helpful with sales lead generation as well as building brand awareness. Yet, these tactics are no longer the only means of lead generation for manufacturers in the digital age - especially when over 90% of B2B buyers are doing their product research online - including potential customers who are looking for new manufacturing equipment and services. This means that you’ll need to have a solid strategy for inbound marketing for B2B as well - starting with attracting sales leads via search. And that means a strong keyword strategy behind your on page web content and blogging. But how to develop and incorporate the right keywords most relevant to your buyers into relevant content? This may seem daunting, so below are 3 tips to keep in mind when developing content marketing for manufacturers. &nbs […]
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