Why Rent When You Can Own?

Why Rent When You Can Own?

To most people, renting versus owning is relevant in terms of a car, apartment, or sporting equipment. For the content marketer, this takes on a whole new meaning. Social networks such as Facebook, Twitter, and Instagram continue to gain prominence in the digital...
How is Social Media Affecting the World Cup?

How is Social Media Affecting the World Cup?

Even if you’re not a soccer fan, the nonstop buzz about the FIFA World Cup is hard to miss. This year especially, the genuine excitement of fans is broadcasted widely throughout the internet, particularly social media. Within the first week, the Brazil v. Croatia...
Adobe is more than PDF’s and Photoshop

Adobe is more than PDF’s and Photoshop

We love Adobe. Not a minute goes by that we’re not touching either an Adobe file or application. So when we saw this TV commercial, it gave us pause. Truly focused on marketing folks like us, Adobe is about to air its first network TV commercial in 10 years. A great...
WestJet Father’s Day Surprise Will Make You Cry

WestJet Father’s Day Surprise Will Make You Cry

Yes. Guaranteed. Few things are more powerful than when a great brand is able to connect on an emotional level with its audience. WestJet has found a way to do this by giving back to its community and documenting it via viral-ready videos. The strategy works for...

 

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