Branding Pot: The Growing Market

Branding Pot: The Growing Market

It’s no surprise that marijuana legalization in the United States has become a growing topic in recent years. With Colorado and Washington being the first two states to legalize the recreational use of the plant, its revenue potential has become blatantly clear –...
Why Marketing Workaholics Shouldn’t Feel Guilty About Taking Vacations

Why Marketing Workaholics Shouldn’t Feel Guilty About Taking Vacations

So maybe you don’t consider yourself a workaholic, but if you’re thinking twice about taking that well-deserved vacation, then keep reading. Leaving the office for a week or two may seem a nerve-wracking – after all, who else is going to constantly check your email...
The Vendor Client Relationship

The Vendor Client Relationship

The vendor/client relationship is a very important one in business. No matter what industry you work in, there is a constant back and forth between both parties, each thinking they are right. In order to have a successful vendor/client relationship, negotiations are...
The Psychology of Color and How It Affects Marketing

The Psychology of Color and How It Affects Marketing

Working in the marketing and advertising industry, you have one major goal: draw in consumers and get them to buy what you’re selling. Whether it’s through print ads or Facebook posts, the end goal is the same. Regardless of how you try to reach your target audience,...
Marketing to Millennials and How You’re Doing It Wrong

Marketing to Millennials and How You’re Doing It Wrong

As a 21-year-old college grad, I’m constantly exposed to marketing, whether it’s through the radio during my morning commute or through sponsored ads on my Twitter feed. Most of the time I completely ignore these marketing campaigns, but there are the rare occurrences...

 

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