Fashion & Marketing: The Benefits of Inbound in a Fast-Paced Industry

Fashion & Marketing: The Benefits of Inbound in a Fast-Paced Industry

It’s no secret that many industries are switching from outbound to inbound in terms of marketing. Whether the companies are huge finance tycoons or small non-profits, more and more people are realizing that inbound is the way to go. The fashion industry is no...
One Part Marketing, One Part IT. Shake Well. Then Shake Again.

One Part Marketing, One Part IT. Shake Well. Then Shake Again.

I love our IT guy. We’re lucky because we’ve got someone on board who is brilliant and a really cool guy. What I am learning from him I’ve never had an inherent desire to know. And most of the things he sends or copies me on in emails I simply gloss...
Thoughts. Leadership. Inbound 2014.

Thoughts. Leadership. Inbound 2014.

This past week, I was thankfully pulled into attending HubSpot’s Inbound 2014 Event. The event is hosted annually and presents the newest marketing strategies, conference training sessions, and plenty of networking and socializing events. This being my first...
Why Marketing Workaholics Shouldn’t Feel Guilty About Taking Vacations

Why Marketing Workaholics Shouldn’t Feel Guilty About Taking Vacations

So maybe you don’t consider yourself a workaholic, but if you’re thinking twice about taking that well-deserved vacation, then keep reading. Leaving the office for a week or two may seem a nerve-wracking – after all, who else is going to constantly check your email...
The Psychology of Color and How It Affects Marketing

The Psychology of Color and How It Affects Marketing

Working in the marketing and advertising industry, you have one major goal: draw in consumers and get them to buy what you’re selling. Whether it’s through print ads or Facebook posts, the end goal is the same. Regardless of how you try to reach your target audience,...
Marketing to Millennials and How You’re Doing It Wrong

Marketing to Millennials and How You’re Doing It Wrong

As a 21-year-old college grad, I’m constantly exposed to marketing, whether it’s through the radio during my morning commute or through sponsored ads on my Twitter feed. Most of the time I completely ignore these marketing campaigns, but there are the rare occurrences...

 

Snyder Group, Inc. is a certified Gold HubSpot Partner Agency.