GE Capital Real Estate
Integrating digital, mobile and event marketing to bring big deals to life.
GE Capital Real Estate needed to connect their sales force with customers and prospects in a meaningful way at one of the biggest annual North American brokerage events.
To leverage the high value content offers of done deals, landing pages and sign ups were created. Content was accessed via Smart Phone and QR code technology and promoted environmentally onsite. A sweepstake sweetened the successful (and trackable) response while delivering to the goal of connecting sales with customers and prospects.