Norwalk Parking Authority
From Paid Parking to Fine Arts
The branding of a city’s public parking
As a self-funded, non-tax payer supported entity, the Norwalk Parking Authority was faced with negative perceptions and misunderstanding about the paid public parking.
Through all parking related communications including on-site environmental, signage, website, advertising, e-platforms – even ticketing – a branding platform successfully communicated the positive to change hearts and minds.