United Way of Coastal Fairfield County
Give4KidsNow.Org Leveraging social media to fund social responsibility and brand a cause.
United Way of Coastal Fairfield County needed to both bolster fundraising while educating it’s market that their primary objectives was helping children in need.
The Group created a multi-faceted social campaign platform driven by a customized landing page that facilitated giving and spreading the word. Centered on a Hash Tag call-to-action that reinforces overall mission, the campaign continues to be virally fueled by social engagement.