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Snyder Group Exceeds Client’s Goal By +500% for +80% New Business Growth



The Challenge

As an organization that facilitates the entire surrogacy process, from finding and qualifying surrogate mothers to matching them with intended parents and managing all of the medical and legal processes along the way, Worldwide Surrogacy Associates (WSS) was already doing a good job of generating top of the funnel prospect traffic to their website. However, most of that traffic was never captured or re-engaged. In addition, there are two very distinct personas that exist in WSS’s world, intended parents and surrogate mothers. Attracting and converting these audiences with extensive qualifying presented a unique challenge.



The Solution

WSS was a passive HubSpot user prior to calling on Snyder Group. They believed and were committed to inbound marketing methodology. Snyder Group developed and implemented a comprehensive program leveraging their HubSpot platform. Highlights and results to follow.



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Creating Content to Fill the Funnel

Snyder Group created a new website along with a range of ebooks, webinars and blogs that addressed the unique needs of intended parents and surrogate mothers. The result was not only an immediate spike in leads, but better qualified leads that were educated on the surrogacy process. WSS was able to prebuild rapport and trust as each lead moved down the funnel to a consultation request. (Relevant Pics – website/ebooks etc.)







 

Web banners

Snyder Group created a new website along with a range of ebooks, webinars and blogs that addressed the unique needs of intended parents and surrogate mothers. The result was not only an immediate spike in leads, but better qualified leads that were educated on the surrogacy process. WSS was able to prebuild rapport and trust as each lead moved down the funnel to a consultation request. (Relevant Pics – website/ebooks etc.)

 

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Print Ads

Snyder Group created a new website along with a range of ebooks, webinars and blogs that addressed the unique needs of intended parents and surrogate mothers. The result was not only an immediate spike in leads, but better qualified leads that were educated on the surrogacy process. WSS was able to prebuild rapport and trust as each lead moved down the funnel to a consultation request. (Relevant Pics – website/ebooks etc.)

 

 




Making Lead Qualification More Efficient

Snyder Group then leveraged a HubSpot inbound marketing API to build a custom progressive profiling pre-screen application for surrogate mothers. In the past WSS would have to manually sort through dozens of candidates to qualify them. The HubSpot integration allowed WSS to automatically qualify and segment candidates that were the best fit. (Relevant Pics – surrogate landing pages/forms etc.)


Success

Visits to the WSS site increased from 6,000 a month to 16,000 a month and total leads captured went from 145 to 1,528. The number of WSS customers brought in via their website went from 14 to 76. Revenue Goal was to increase to 20. One Year results included:

  • New Cases: 34 (580% of 12 month goal)
  • Number Intended Parents that signed on as clients: 76 (80% increase)
  • Number of Surrogates leads: 1,008 (285% Increase)

Visits to the WSS site increased from 6,000 a month in July of 2014 to 16,000 a month a year later

Total contacts captured went from 145 by June 2014 to 1,528 by July 2015.

Number of WSS customers brought in online went from 14 in June of 2014 to 76 by July 2015

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Snyder Group, Inc. is a certified Gold HubSpot Partner Agency.