Programmatic Media

A Cost-Effective Means of Maximizing Reach 

Programmatic advertising is most often used for building brand awareness in conjunction with other marketing efforts. But where traditional ads are sold at fixed rates regardless of performance, Snyder Group can programmatically buy and place media through Real-Time Bidding (RTB) or at a Private Marketplace (PMP). This enables our clients to acquire widespread and targeted placements at significantly lower costs.

Measurable and More Efficient Targeting 

Budgeting for programmatic media is on the rise for businesses aspiring to build brand awareness among specific target audiences. Based on what customers interact with online, programmatic ads use rich data for algorithmic placements where they’re guaranteed to be seen by the right audience. Clear reporting reflects each initiative’s success, dynamically providing opportunities for optimization.

Key Benefits of Programmatic Media:

• Keep Up with Competitors – Observe the competition, match their pace, and bring more value to set yourself above.

• Transparent ROI – Get the highest ROI by paying the lowest cost for the ad spaces that work for your business.

• Algorithmic Outreach – Publish ads using data insights to appear to the right people at the right time.