Home & Lumber Digital Marketing Toolkit for LBM Advantage Members
Here is Your 30 Day Marketing Action Plan
Download: Buyer Persona Templates
Understand your customers and speak to what they care about with easy-to-use templates.
You can’t create effective digital marketing without knowing exactly who you’re talking to. These personas help you understand what motivates each customer type at different stages of their buyer’s journey – from initial project inspiration to final purchase decision. Use these templates to tailor your website content, social media posts, and email campaigns to speak directly to each audience’s specific needs and concerns.
These templates include:
- Detailed Buyer Persona Templates: Ready-to-use profiles that outline customer demographics, behaviors, motivations, pain points, and decision-making criteria—designed to support audience segmentation and campaign personalization.
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Marketing Content Suggestions: Helpful tips and ideas to create website keywords, social media posts, and emails that match what your customers want to hear.
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Fill-in-the-Blank Format: Simple, guided templates that make it fast and easy to build your own customer profiles—no guesswork needed.
Download: Content Planner
Plan helpful, expert content that brings local customers from research to purchase—without the stress.
Consistent content creation is what moves customers through the buyer’s journey from awareness to purchase, but it doesn’t have to be complicated or go awry. This worksheet provides you with a systematic approach to planning content that educates customers during their research phase and positions your store as the trusted expert they’ll choose when they’re ready to buy. Simply fill in the template with your local projects, seasonal needs, and product expertise.
This planner includes:
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Simple, Fill-in-the-Blank Template: Easily plan your content by adding local projects, seasonal trends, and in-store product knowledge—no guesswork required.
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Built to Guide Customers: Create content that answers real questions and helps buyers feel confident from research to purchase.
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Position Your Store as the Expert: Show your knowledge and build trust so customers turn to you—not big-box competitors—when it’s time to buy.
Download: Lead Nurturing Template
Keep your store top-of-mind with ready-to-use emails that build trust and turn shoppers into loyal customers.
Most customers aren’t ready to buy immediately – they’re comparing options and building confidence in their decision. These email templates help you stay top-of-mind while providing value during their decision-making process. Customize these plug-and-play sequences for each customer type to guide them on their way to becoming loyal customers who refer others to your store.
This template includes:
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Plug-and-Play Email Sequences: Pre-written templates you can easily customize for different customer types and stages.
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Stay Top-of-Mind: Keep your store in front of customers with helpful, timely emails that support their decision-making.
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Build Loyalty and Referrals: Nurture trust so customers not only buy from you—but recommend you to others.
Website Health Audit
Make a strong first impression online with a free website audit and clear steps to boost your results.
Your website is often the first impression customers have of your business. It needs to be easy to navigate and showcase your brand’s personality. Our complimentary audit identifies specific opportunities to improve how your site attracts, engages, and converts visitors into customers. We’ll provide you with a prioritized action plan so you know exactly what to fix first for maximum impact on your business. Simply provide the information required to the form and we will follow up within 48 business hours with a personalized and detailed report.
This audit includes:
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Free, Personalized Website Audit: Get expert feedback on how well your site attracts and converts visitors.
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Clear, Actionable Recommendations: Receive a step-by-step plan showing what to fix first for the biggest impact.
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Fast Turnaround: Submit your info and get your custom report within 48 business hours—no guesswork, just results.