Last Updated: February 11, 2025
Introduction
Artificial Intelligence (AI) is a transformative tool in marketing, enabling enhanced efficiency, creativity, and personalization. However, responsible AI use requires transparency, ethical considerations, and adherence to industry regulations. This policy outlines how AI should be integrated into our work while upholding Snyder Group Inc.’s values and ensuring compliance with evolving standards.
Guiding Principles for Responsible AI Usage
1. Transparency & Disclosure
- AI usage must be disclosed in content creation, campaign development, and customer interactions.
- Statements acknowledging AI assistance should be included in contracts and client communications.
- AI should not be used to misrepresent, impersonate, or deceive.
2. Human Oversight & Accountability
- AI should complement—not replace—human expertise.
- All AI-generated content must undergo human review before publication.
- Employees remain responsible for AI-assisted work, ensuring it aligns with quality, accuracy, and ethical standards.
3. Ethical Considerations & Bias Prevention
- AI tools should be vetted for potential biases and fairness in data training models.
- AI must not be used for discrimination, manipulation, or reinforcement of harmful stereotypes.
- Regular audits will be conducted to assess AI fairness and neutrality in content generation.
Approved AI Tools
Snyder Group Inc. has vetted and approved the following AI tools for marketing and operational use:
- HubSpot Breeze AI – Marketing automation, content insights
- Grammarly AI – Grammar checking, writing enhancement, tone adjustments
- Google AI Platform – Predictive analytics, ad optimization
- Scribbl – record, transcribe, and generate meeting summaries for Google Meet
- ChatGPT (OpenAI) – Copywriting, research support
- Adobe Sensei – Creative automation, design enhancement
- IBM Watson Marketing – Data analysis, AI-driven strategy
- Mailchimp – Email Marketing AI features
- Optimizely – A/B testing and personalization
Before use, any additional AI tools must be reviewed for ethical compliance, security, and data privacy.
Restricted Use Cases
The following applications of AI are strictly prohibited within Snyder Group Inc.:
- Discrimination & Bias – AI models must not perpetuate bias or unfair treatment.
- Surveillance & Privacy Violations – AI should not be used for intrusive tracking or monitoring.
- Critical Decision-Making – AI should not autonomously make legally binding decisions.
- Deepfakes & Misinformation – AI-generated content must not be deceptive.
- Emotion Manipulation – AI must not be used to exploit user emotions.
- Unsolicited AI Communication – AI should not generate spam or unauthorized outreach.
- Unethical Content Creation – AI should not be used for misleading advertising.
- Invasive Advertising – AI must respect user consent and data privacy.
- Sensitive Data Analysis – Customer data must not be used in generative AI models.
Data Privacy & Security
- AI tools must comply with GDPR, CCPA, and FTC guidelines for data protection.
- Customer data should not be uploaded to AI models unless explicitly permitted by privacy policies.
- AI-generated analytics should be securely stored and anonymized to protect user privacy.
AI & Intellectual Property
- AI-generated creative assets must be reviewed for copyright compliance.
- Employees must not use AI to replicate or mimic artists’ work without permission.
- AI-assisted work must be attributed correctly, ensuring no unauthorized use of third-party data.
Impersonation Policy
- Employees may not use AI to generate content that mimics another person without explicit consent.
- AI may assist in ghostwriting internal materials only under direct oversight and approval.
AI Training & Compliance
- Employees involved in AI-powered content creation must undergo regular AI ethics training.
- Compliance with this policy is mandatory; violations may lead to disciplinary action.
Implementation & Continuous Improvement
- AI Governance Team: Snyder Group Inc. will maintain a cross-functional AI oversight team to monitor best practices.
- Ongoing Reviews: AI tools and policies will be evaluated quarterly to ensure alignment with industry advancements.
- Employee Engagement: Feedback from employees will help refine AI guidelines and ethical considerations.
By adhering to this policy, we ensure that AI remains an ethical, accountable, and value-driven tool for Snyder Group Inc., enhancing both our marketing capabilities and client trust.
Privacy Policy & Data Protection
Our commitment to responsible AI usage is closely aligned with our broader Privacy Policy, which outlines how we collect, store, and protect user data. For more information on our data handling practices, Please Visit our Privacy Policy